April 15th 2010 started our 5th year in business as Next Level Solutions. Doesn’t sound like a long time in years but in Internet years it seems like almost half of an eternity. I’ve been involved in real estate for over 35 years which is a whole eternity.
There is one fact of life that jumps out on looking back over the years—CHANGE.
Life changes.
Business changes.
Most everything changes.
(OK my hair hasn’t changed but there are more and more products on the market that promise to grow it back.)
We’ve changed our business model 3 times since we started. Currently, we’re creating custom websites and customizing blogs in WordPress. Our company has come a long way from the days of redoing Advanced Access templates! As a two man company (actually husband and wife), we’ve learned the fine art of give-and-take and constructive squabbling to hopefully produce some pretty darn good websites. All that happened over the course of 4 years. Wow!
To survive in the website business as well as in the real estate business you have to deal with and accept change.
The market changes.
Marketing changes.
Prospecting methods change.
The rules change.
What customers expect changes.
Note this was written in April 2010 but the message hasn’t changed. One thing that has changed is I have stopped writing the traditional newsletter and am replacing it with more frequent blog posts starting in mid May 2011.
