This is the the third in a series of suggestions for your real estate agent blog. For my regulars, this is where you now can your regular weekly suggestions.
My son, not the standup comedian but the teacher-car guy sent me a thread on a message board he reads for 4×4′s (something to do with Jeeps and off road vehicles) where they were discussing agents both negatively (mostly) and positively. So it made me think about this week’s real estate agent blog topic. Almost anyone’s week has enough happening to come up with a blog topic or two.
This Week’s Real Estate Agent Blog Suggestions
First Suggestion- Try a Controversial Negative Title. Real Estate Agent in (My Target Town) Costs Sellers $20,000! Would you read that? Absolutely. This title easily leads you into a discussion of why using a local expert (one of the points of a real estate agent blog is to establish you as a local expert) – you makes a difference. You know the local market, you know pricing, promotion and you follow up so key dates aren’t missed.
This is a chance to point out the differences between you and Brand X. Were you ever on the other side of a transaction where the agent cost the sellers money? Readers like case studies. Just be careful with actual names.
Second Suggestions- Try a Very Positive Title. Real Estate Agent in (My Target Town) Finds 5 Great Buys in 5 Blocks. This one is easy. If you have five listings feature them with links to the listings or you listings from your company. Talk a little bit about the benefits of owning the listings and compare them to the prices from 5 years ago.
Some more tips for a good real estate agent blog-
- Use pictures- make sure you use ALT tags
- Link to other posts on your blog or pages on your website
- Use keywords but write for your readers
- If possible post at least once per week
- Let your personality come through
A while ago I wrote an article which will give you a good general overview of setting up and writing a Real Estate Agent Blog
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