Your Team For Real Estate Marketing

One of the most effective ways to build your real estate marketing efforts is to get your clients and sphere involved in your efforts. How many times have you said to yourself, I should call so and so but I just don't have anything to say. Call everyone you know and have them review what you have been sending them. You have been sending your sphere and clients something monthly haven't you? If you haven't been sending them something, ask them what they think they would find valuable.

The call works like this. Hi this Jeff (it is OK to use your own name) and after some small talk you say that you value their opinion and would they mind taking a look at your marketing materials and ask them if they have received anything from other agents that they find interesting or valuable. You can then ask them to send back your next mailer or email with comments or would they mind if you called them again to see what they think.

What have you accomplished by this call?

• You have actually called clients or sphere of influence people and reminded them you were in business.
• You have told them that you value their opinion. (I don't know about you but when people say they value my opinion, my opinion of them usually goes up.)
• You have asked them for help. (Most people want to be helpful)
• You have them invested in your business.
• You may get some great suggestions.
• You can find out if your competitors are doing something you should look out for.
• You have a reason for another contact.

This one call which I call the invest in my business call can be repeated yearly. Also, don't forget to ask for referrals. So if you want to improve your real estate marketing efforts, get other people involved in your business.