Why Not Be the Best You

Lately I have been redoing a lot of real estate agents web sites.  I ask agents to send me their real estate marketing materials. Over half the materials I receive are out of date or have some obvious mistakes.

OK? So what? I like to look at every situation as some kind of opportunity or challenge. What does this situation tell me? First, it is time to look at your marketing materials and see if they are up to date. How would you react to the materials if you were the customer? What is the reason for each piece and does it accomplish what it is supposed to? Do you have all the pieces that you want?

If you have good materials are you using them effectively? Do you have a comparison checklist- you versus your competitors? Are you using your materials to show the quality of your service and the benefit of your services to the seller? Do the sellers feel the benefit of you having your act together? Now is a great time to review your presentations. Can you make them the best that they can be.

If your marketing materials are not good, do something about it. See what industry leaders are using. Ask around in your office. Put your own personal spin on the marketing pieces you make. Think about what you would want to see if you were the customer.

How do you start? Tackle one project at a time. Maybe a pre-listing package would make sense first. Listing package second. Checklists third, etc. Don't do everything at once. Pay attention to having a common theme or branding that runs throughout everything you do.

What next? Coordinate your print pieces with your Internet site. Go through the same process with your real estate web site as we did above. Are you proud of your site? Is it up to date? Does it have what the public wants? How is your branding?

Finally. Learn something new. There is always something to be learned.

We ask the public to pay us a lot of money. They have a right to expect the best representation possible. Pay attention to being the best possible agent with the best possible marketing materials and web site. A final note. The most expensive is not necessarily the best. Focus on benefits and relevance to the clients. Good does not have to be expensive just good.