Turn Your Open House Into A Money Making Machine- Part 2

If you missed part 1 go to Turn Your Open House into a Real Estate Marketing Machine Part 1

Step 5-Invite your friends or current clients to stop by. This is a great way to remind your friends that you are in the real estate business, ask for referrals and get some traffic. You can have your current clients come over for the same reasons plus it gives you a chance to keep an eye on them.

Step 6- Call for sale by owners on your way to the open house. If you don't like calling by owners this may be the easiest call you ever make. You call the by owners and invite them to your open house so they can see the competition. How tough is that? You don't want to come over now because you are getting ready for your open house. What do you want? You'd love to meet them and hear about their house if they come over. If they are having an open house, maybe you could compare notes on what happened. This is a very non-threatening way to start to establish rapport with by owners.

Step 7- Call your for sale by owners to follow up. Call them on your way home from the open house or that night-don't wait until the next day or send them a note. This is the time where by owners can be very vulnerable. They are most optimistic going into the open house day. If they did not have success that means that they more than likely to talk to you. How did it go? Listen. Ask them what they did to get traffic? You may pick up ideas or offer some. Get permission to see them, contact them or send them something. Say thank you. If you feel they are worth pursuing, write out a quick plan of how you are going to proceed.

Step 8- Follow up with your open house visitors. If you had new prospects visit, call them the night of the open house. Don't wait until the next day. What do you think they are talking about at dinner? Every other agent in town is going to send them a nice note the next day with possible listings. When you call them close for an appointment. Point out that if they were at other open houses, other agents may be sending them listings, you will have access to them through the MLS but feel free to bring the information with them when you get together.

Step 9- Follow up with your friends and clients. Thank them again for coming or tell them what happened at the open house if they didn't come. This is an opportunity to make a non-threatening contact to reinforce what you are doing. Ask for referrals.

There you have 9 Steps to Open House Success Formula with 10 benefits of using open houses for your real estate marketing. Seems to me if you are going to do something like an open house you ought to make it worth your effort. There is a gold mine in your next open house if you do it right. Another time I'll cover what you do at the actual open house.