Real Estate Marketing and Miscellaneous Topics

This is my Real Estate 101 Course. Based on over 30 years of real estate experience, I put together some of the most important and timely subjects, roughly organized by topic although there is a lot of overlap.

This section can be a great refresher course or an aid in developing a plan. The Coachalizer is a great way to evaluate your strengths and weaknesses.

Don't miss Real Estate Websites 101 for articles specifically focused on real estate websites or the Newsletter page for more topics.

Listings

Pre-Listing Packages- Discusses using a pre-listing package and what to include
Get a Listing in 14 Days- Using the phone to generate a listing
5 Factors to Evaluate Listing- 5 factors to consider when taking a listing
Getting Full Commission- Strategies to assure you get your full commission
Absorption Rate and Statistics- Use market statistics to get listings

Open Houses

9 Step Open House Program Part 1- Don't just put up a sign and pray. Use your open house to make money.
9 Step Open House Program Part 2- Marketing program built around open houses

Marketing

The 5 Ps of Marketing and Seller Relations- Strategies for getting and hanging on to listings
Positioning- A powerful concept in marketing
10 Easy Phone Calls- Need to generate business? 10 calls that will open doors
Get People Involved in Your Success- An easy call that pays big dividends
Investors as a Source of Business- Look at investors as an opportunity for new business
See Things from the Client's Perspective- Turn features into client benefits
2 Real Estate Marketing Secrets- 2 words that hold the secret of real estate success
Custom Service Surveys- 6 reasons to use them

Planning

The Coachalizer- 101 Questions to evaluate your business
Have a Plan- Reasons that you should have a plan
7 Secrets for Guaranteed Real Estate Success- Do these 7 things and you will succeed
5 Strategies For Upping Your Income- 5 things you can do more to help you make more money

Attitude

Do You Believe You are the Best Person for the Job?- Not sure? Some reasons you may be
Stay Away From Negative People- Focus on the positives
Real Estate Success Part 1- 8 Rules
Real Estate Success Part 2- 8 Rules
Real Estate Success Part 3- 8 Rules
Passion For Real Estate- Become passionate about what you do and good things happen

General

It Is OK to Say No- Empower yourself by learning to say no
5 Mistakes to Avoid- Don't do these 5 things