Real Estate Marketing and Miscellaneous Topics
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This is my Real Estate 101 Course. Based on over 30 years of real estate
experience, I put together some of the most important and timely subjects, roughly organized by
topic although there is a lot of overlap.
This section can be a great refresher course or an aid in developing a plan. The Coachalizer is
a great way to evaluate your strengths and weaknesses.
Don't miss Real Estate Websites 101 for articles specifically focused on real
estate websites or the Newsletter page for more topics.
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Listings
Pre-Listing Packages- Discusses using a pre-listing package and what to
include
Get a Listing in 14 Days- Using the phone to generate a listing
5 Factors to Evaluate Listing- 5 factors to
consider when taking a listing
Getting Full Commission- Strategies to assure you get your full
commission
Absorption Rate and Statistics- Use market
statistics to get listings
Open Houses
9 Step Open House Program Part 1-
Don't just put up a sign and pray. Use your open house to make money.
9 Step Open House Program Part 2-
Marketing program built around open houses
Marketing
The 5 Ps of Marketing and Seller Relations-
Strategies for getting and hanging on to listings
Positioning- A powerful concept in
marketing
10 Easy Phone
Calls- Need to generate business? 10 calls that will open doors
Get People Involved in Your Success- An easy call that pays
big dividends
Investors as a Source of Business- Look at investors as an
opportunity for new business
See Things from the
Client's Perspective- Turn features into client benefits
2 Real Estate Marketing Secrets- 2 words that hold the secret of
real estate success
Custom Service Surveys-
6 reasons to use them
Planning
The Coachalizer- 101 Questions to evaluate your business
Have a Plan- Reasons that you should have a
plan
7 Secrets for Guaranteed Real Estate Success- Do
these 7 things and you will succeed
5 Strategies For Upping Your Income- 5 things you can do
more to help you make more money
Attitude
Do You Believe You are the Best
Person for the Job?- Not sure? Some reasons you may be
Stay Away From Negative People- Focus on the positives
Real Estate Success Part 1- 8 Rules
Real Estate Success Part 2- 8 Rules
Real Estate Success Part 3- 8 Rules
Passion For Real Estate- Become passionate
about what you do and good things happen
General
It Is OK to Say No- Empower yourself by learning to say no
5 Mistakes to Avoid- Don't do these 5 things
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