Newsletters

An E-Newsletter or a print one, done right is a great way to stay in touch with past, current and potential clients and to build a relationship with them. Here are some of the newsletters that I have sent out over the years that might stimulate some ideas for you.

Real Estate Changes - discusses all the changes that keep happening in real estate and how to deal with them. Tech Tip repeats the tip to check websites and blogs in both Firefox and Internet Explorer suggests having both installed on your computer.

Olympics, Super Bowl and Real Estate - uses the big soprting events to discuss social networking, niche marketing, and having the right equipment to compete in today's challenging real estate Market. Tech Tip points out that it is not a good idea to copy information used in your website or blog directly from Word because of superfulous code included. It is better to use Notepad or enter information directly into your site.

Are your Clients Getting What They Want? Caribou? - suggests that agents' websites should focus on what clients want- listings unique community information and specialized subjects like short sales and foreclosures.  Tech tip recommends using a countdown timer may stimuate action from buyers considering using available tax credits.

Best Real Estate Ideas…Unused - offers 5 little used ideas to improve agent websites or blogs. Tech Tip says that Windows 7 is OK.

Real Estate Alaska Style - analizes the similarirties of working in the current real estate market and compares it to living and working in Alaska. There are some big rewards if you can stick it out. Tech Tip explains how to use whois to find and manage domain names.

30 Days of Real Estate Website Tips - offers a month of tips to make real estate websites better. The tips have something for agents of all levels and cover a wide range of topics. Tech Tip suggests that real estate agents check their websites in both Internet Explorer and Firefox as the browsers often display sites differently.

Graduation Had Two Real Estate Lessons - uses graduation and a couple of bad commencement speeches to reinforce the effort it takes to make it in real estate and encourages agents to make their websites valuable to vistors. Tech Tip suggests agents check links on their websites to make sure they are not broken and that they are valuable.

Real Estate Experience Is a Good Teacher - reviews the ups and downs of real estate over the last 30 years, pointing out that real estate goes through many changes and presents opportunity along the way. Warning this one will make you laugh. Tech Tip points out one place where you can find links to all Google's services.

The New President and Real Estate - talks about the qualities the president has that can equate to real estate such as planning, attitude and the use of mentors. Tech Tip follows up on last month's Facebook information.

Real Estate Agents Facebook is a Yes - explains the advandages for real estate agents of being on Facebook. Tech Tip encourages real estate agents to set up a Facebook account.

Real Estate Results and Holiday Cards - takes the example of how sending and receiving holiday cards reflect your approach to real estate. Tech Tip talks about the appropriate fonts to use for websites and email.

Real Estate, The Election, Two Approaches - uses the presidential campaign to show how using the Internet effectively is important in real estate and politics. Tech Tip talks about two features of Google Search, the phone number cross directory and mapping can be used by real estate agents.

Real Estate and the Race to Succeed - points out that whether it is racing or real estate things more effort is needed to succeed. Technology and prospecting are vital ingredients. Tech Tip explains how to easily alphabetize or sort a list using Word.

Old Fashioned Real Estate - explores the use of old fashioned people skills and use of the Internet in real estate sales. Also talks about Beaver Island Michigan. Tech Tip suggests that the original use of the telephone has not gone out of style

A Summer Real Estate Story - talks about the similarities between baseball and real estate. Tech Tip covers the importance of using an email signature

10 of my Favorites - covers websites or programs that help a real estate agent with their business, using technology to make things easier. Tech Tip suggests using some of the programs included in the 10 Favorites.

15 Lessons learned - or relearned over the past year that will help you with Your business. Tech Tip- Look at your website through the eyes of your visitors and change 1 thing each month.

Positioning- is a concept that can help your business. Tech Tip- Update your information everywhere you appear on the web

Domain renewal rip-offs- How to spot them and how to avoid them. Tech Tip- Find the information about your domain and hosting accounts and put them where you can find them.

Understanding how buyers use the Internet-  Tech Tip- Check your spam filter and how it works with your email

12 Ideas you can take from the holiday season - applied to real estate. Tech Tip- Change the size of your picture settings for best viewing on the Internet

A successful Thanksgiving meal - A successful Thanksgiving meal has a lot of similarities with a successful real estate plan. Tech Tip- Microsoft Vista and understanding how it will effect you

Real estate is a crazy business- things you can do to make it a little less crazy. Tech tip- Review your domain renewals to make sure they are legitimate

Ask people to help you with your business- the benefits are huge and they actually will help you. Tech Tip- Review the links on your website to make sure they work and don't take your prospects to places you don't want them to go

The first impression you make on the web and in person is so important-  tips to make a good first impression. Tech Tip- Make sure when you use something from the Internet you don't violate the law. Everything on the Internet is not free game

Skunks- Our adventures with choosing a company to remove skunks from under our porch, was comparable to how people choose their real estate agents. Some clear do's and don't when dealing with potential leads and customers. Tech Tip- Tips on how to write for the Internet

Website disasters- What makes a bad website. Tech Tip- How to use the Ctrl, Home and End keys

Review of what we learned in the previous 12 months- and how you can benefit painlessly from what we learned. Tech Tip- How to put a shortcut to a website on your desktop

Explanation of VOW's and IDX - methods of getting listings on your website. A pretty thorough explanation. Tech Tip- Visit websites to see if they are using VOW's or IDX

My Dad- I received over 50 responses to this newsletter which remembered my Dad, Bob Stone who died the previous month and how his life could be equated to that of someone in real estate. I still cry every time I read it. Tech Tip- Backup your important files at least monthly- you'll thank me for this tip

How you look on the web is important - because even the least tech savvy person will check you out when they are ready to move. Tech Tip- Wait to buy a new computer with the Vista operating system until the bugs are worked out

10 Tips to help you be successful - that apply at any time. Tech Tip- If you want to learn more about technology and the Internet take the EPro course offered by NAR

Tips to make it Christmas all year round -  in your real estate business. Tech Tip- Visit your competitors website to see if you have a challenge or an opportunity

7 Secrets for Real Estate Success - will help you make your plan for the upcoming year. Tech Tip- How to select multiple files, pictures, etc by using the Ctrl and Shift keys

How to write a good real estate plan- with plenty of suggestions. Tech Tip- How to have 2 or more windows open at the same time when you are on the Internet

"If you build it they may not come"- applied to past customers, websites and builders. Tech Tip- Use BCC to avoid having everyone's email address show when you send to multiple people

It's not about me- its about you and making sure that your presentations are about what is important to the potential client. Tech Tip- How to make the Print Screen Key work

Competition from discounters -can make a traditional agent be able to sell the benefits of their service. Tech Tip- Using Paste Special from the Edit menu can help you copy just what you want on the Internet without a bunch on stuff you don't want