Newsletters

An E-Newsletter or a print one, done right is a great way to stay in touch with past, current and potential clients and to build a relationship with them. I'm no different than you, I want to develop a relationship with you. Every month, I send out a newsletter with a real estate marketing or real estate website message and a tech tip. My goal is to give you something of value that can help your business each month.

2009

July - 30 Days of Real Estate Website Tips offers a month of tips to make real estate websites better. The tips have something for agents of all levels and cover a wide range of topics. Tech Tip suggests that real estate agents check their websites in both Internet Explorer and Firefox as the browsers often display sites differently.

May - Graduation Had Two Real Estate Lessons uses graduation and a couple of bad commencement speeches to reinforce the effort it takes to make it in real estate and encourages agents to make their websites valuable to vistors. Tech Tip suggests agents check links on their websites to make sure they are not broken and that they are valuable.

April - Real Estate Experience Is a Good Teacher reviews the ups and downs of real estate over the last 30 years, pointing out that real estate goes through many changes and presents opportunity along the way. Warning this one will make you laugh. Tech Tip points out one place where you can find links to all Google's services.

February - The New President and Real Estate talks about the qualities the president has that can equate to real estate such as planning, attitude and the use of mentors. Tech Tip follows up on last month's Facebook information.

January - Real Estate Agents Facebook is a Yes explains the advandages for real estate agents of being on Facebook. Tech Tip encourages real estate agents to set up a Facebook account.

2008

December - Real Estate Results and Holiday Cards takes the example of how sending and receiving holiday cards reflect your approach to real estate. Tech Tip talks about the appropriate fonts to use for websites and email.

November - Real Estate, The Election, Two Approaches uses the presidential campaign to show how using the Internet effectively is important in real estate and politics. Tech Tip talks about two features of Google Search, the phone number cross directory and mapping can be used by real estate agents.

October - Real Estate and the Race to Succeed points out that whether it is racing or real estate things more effort is needed to succeed. Technology and prospecting are vital ingredients. Tech Tip explains how to easily alphabetize or sort a list using Word.

August - Old Fashioned Real Estate explores the use of old fashioned people skills and use of the Internet in real estate sales. Also talks about Beaver Island Michigan. Tech Tip suggests that the original use of the telephone has not gone out of style

July - A Summer Real Estate Story talks about the similarities between baseball and real estate. Tech Tip covers the importance of using an email signature

June- 10 of my Favorites covers websites or programs that help a real estate agent with their business, using technology to make things easier. Tech Tip suggests using some of the programs included in the 10 Favorites.

May- 15 Lessons learned or relearned over the past year that will help you with Your business. Tech Tip- Look at your website through the eyes of your visitors and change 1 thing each month.

March- Positioning is a concept that can help your business. Tech Tip- Update your information everywhere you appear on the web

February- Domain renewal rip-offs. How to spot them and how to avoid them. Tech Tip- Find the information about your domain and hosting accounts and put them where you can find them.

January- Understanding how buyers use the Internet. Tech Tip- Check your spam filter and how it works with your email

2007

December- 12 Ideas you can take from the holiday season applied to real estate. Tech Tip- Change the size of your picture settings for best viewing on the Internet

November- A successful Thanksgiving meal has a lot of similarities with a successful real estate plan. Tech Tip- Microsoft Vista and understanding how it will effect you

October- Real estate is a crazy business, some things you can do to make it a little less crazy. Tech tip- Review your domain renewals to make sure they are legitimate

September- Ask people to help you with your business, the benefits are huge and they actually will help you. Tech Tip- Review the links on your website to make sure they work and don't take your prospects to places you don't want them to go

August- The first impression you make on the web and in person is so important, tips to make a good first impression. Tech Tip- Make sure when you use something from the Internet you don't violate the law. Everything on the Internet is not free game

July- Our adventures with choosing a company to remove skunks from under our porch, was comparable to how people choose their real estate agents. Some clear do's and don't when dealing with potential leads and customers. Tech Tip- Tips on how to write for the Internet

June- Website disasters. What makes a bad website. Tech Tip- How to use the Ctrl, Home and End keys

May- Review of what we learned in the previous 12 months and how you can benefit painlessly from what we learned. Tech Tip- How to put a shortcut to a website on your desktop

April- Explanation of VOW's and IDX methods of getting listings on your website. A pretty thorough explanation. Tech Tip- Visit websites to see if they are using VOW's or IDX

March- I received over 50 responses to this newsletter which remembered my Dad, Bob Stone who died the previous month and how his life could be equated to that of someone in real estate. I still cry every time I read it. Tech Tip- Backup your important files at least monthly- you'll thank me for this tip

February- How you look on the web is important because even the least tech savvy person will check you out when they are ready to move. Tech Tip- Wait to buy a new computer with the Vista operating system until the bugs are worked out

January- 10 Tips to help you be successful that apply at any time. Tech Tip- If you want to learn more about technology and the Internet take the EPro course offered by NAR

2006

December- Tips to make it Christmas all year round in your real estate business. Tech Tip- Visit your competitors website to see if you have a challenge or an opportunity

November- 7 Secrets for Real Estate Success will help you make your plan for the upcoming year. Tech Tip- How to select multiple files, pictures, etc by using the Ctrl and Shift keys

October- How to write a good real estate plan with plenty of suggestions. Tech Tip- How to have 2 or more windows open at the same time when you are on the Internet

September- "If you build it they may not come" applied to past customers, websites and builders. Tech Tip- Use BCC to avoid having everyone's email address show when you send to multiple people

August- It's not about me, its about you and making sure that your presentations are about what is important to the potential client. Tech Tip- How to make the Print Screen Key work

July- Competition from discounters can make a traditional agent be able to sell the benefits of their service. Tech Tip- Using Paste Special from the Edit menu can help you copy just what you want on the Internet without a bunch on stuff you don't want