New Year's Aspirations

January 9, 2007
Issue #7

Why aspirations? Everyone has New Year's resolutions, but who wants to be like everyone else? Besides, if you are like everyone else, you'll get the same results, only lesser because they were there first. Actually, this newsletter is a collection of "Jeffisms" that hopefully impact your business in the upcoming year and since my sons are on their way back to college and won't be able to hear them, I'll share them with you. (What is the age when your kids think you know something of value?)

#1 Develop 3 Sources of Business- Diversify! There are more ways of getting business than referrals. How about a network group, out of town investors, small builders... Work hard on developing new ways to get business and 2007 will be a great year for you.

#2 Stop Doing 1 Thing You Always Do- Take a look at everything you have always done. Drop one unproductive thing, no  matter  how much you think it should have worked or you like it. Apply the time and money to a productive activity or having fun.

#3 Have Fun- The last time I checked there are few brain surgeons or rocket scientists in real estate. Enjoy what you are doing and make it fun for the people who work with you. Plan time off to have fun. It is OK. If you like, I'll even write you a note giving you permission.

#4 Expect The Unexpected- The market changes, people come and go; these are just facts of life. Life goes on. Look for opportunity in change.

#5 Keep Learning- There is always something to learn in real estate. It feels good to acquire new knowledge or skills. Attend seminars, read a book, surf the net...Knowledge is power. Become more powerful!

#6 Embrace The Internet- Have a web presence you are proud of. Clients expect to find you on the Internet and evaluate you by how you look on the web.

#7 Become A Marketer And A Salesperson- Start to talk and present to prospects in terms of benefits rather than features. Use sales and marketing skills rather than taxi driving skills.

#8 Do Something- Don't let a day go by without an appointment or some form of prospecting. More often than not, action trumps knowledge.

#9 Be Positive- Your attitude is under your control. People are attracted to positive people. Bad things happen to everyone. It is how you handle those bad things that differentiates successful people from failures.

# 10 Call Jeff- I almost made it all the way through without a blatant commercial pitch. I help agents develop awesome web presences; and I coach agents on how to get to the Next Level.

Monthly Tech Tip

Do you want to know more about technology, the Internet and how they relate to real estate? The National Association of Realtors® offers a fabulous online course leading to the designation of E-Pro. This course is a great way to learn all the things you wanted to know, but didn't know where to turn. More details can be found at http://www.EproNar.com.