It Is OK to Say NO
There is no rule written in the real estate rule book that
says you have to work with every possible potential client.
There is no rule that says you have to be available to
your clients all the time. Take a look around and you
will find that some of the best agents are not always the most
accessible agents.
The way to get ahead in real estate is hard work,
there is no doubt about that. In the beginning most
agents who end up being successful, out work the more
experienced agents. Buyers and sellers love the attention and
the time they receive from hard working agents. Many agents
feel guilty not working six or seven day weeks. It is exciting
especially when success starts to follow hard work. The most
effective way to learn is to gain experience by doing.
Think about why you got into real estate. Real
estate is a means to an end, not an end.
Clients will stick with you, if you are good.
In fact you will know when you are good in the business because
you can say I'm not available at such and such a time and the
client will wait. If the client won't wait for you, guess what-
there will be another client.
I am not advocating being rude or prejudiced, all I am
saying is that it is OK to have a life. You do
not have to take abuse, you are entitled to time off and you
should think about why you got into the business. The
better you get at the business, the more you get paid for
brains (problem solving, real estate marketing
expertise and negotiating) and the less you get paid for brawn
(always being there, hand delivering documents that could be
mailed, emailed or faxed, endless open houses and doing things
you don't believe will work just to appease clients.) Who would
you rather work with- the brains or the brawns?
The transition from always accessible, to available to get
the job done, is not always easy. It takes some getting used
to. Start by planning a regular day off. Every
other profession gets at least one day off. Schedule
vacations and go. You will learn to hate what you are
doing when you forego your vacation for the buyer who you know
is going to buy if you go on vacation, because they never do.
It is one of those laws of nature. Let someone else sell them
and split the commission. In fact schedule more vacations
because potential clients come out of the woodwork when you
want to be gone. That is another law of nature, you might as
well use it to your advantage. Find someone to cover
your business-there really is someone else who can do
it.
Have you ever noticed that people want what they
can't get? That will apply to you, if you are not
always available. You can have time off (I was going to write
get away with but you are not getting away with anything, it is
your right) if you manage potential clients expectations up
front. "I will call you on..., I am not available on..I return
calls on..."
You do not have work with clients you don't think
will buy or sell. You are not going to sell
everyone-really! Refer them to another agent or let them know
politely that you don't think you can accomplish what they
want. It is OK. You do not have to put up with abusive clients
or people who make you feel unsafe. It is OK to say you are not
available or hand them off to someone else.
So what am I trying to say? Work hard, learn the
business, get paid for your brains and real estate marketing
prowess. Take regular time off. Take vacations. Manage clients
expectations. If you do all of this you can have a long and
happy career and a life.
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