It Is Not About Me It IS About You- The Key To Real Estate Marketing Success

The simple statement "It's not about me, it's about you" should be ingrained in your brain for all your real estate marketing efforts. We get so excited about all the "stuff" we have to give to our sellers that we often forget to tell them what all these great things that we have mean to them.

Having the tools to help the seller is fantastic. Learning how to use the tools is necessary. Conveying what the tools mean to the seller is the step that we are often the weakest on. Your success in marketing real estate starts with you being able to let the sellers see what is in it for them.

There are hundreds of books and thousands of articles you can read that will tell you that you have to sell the benefits not the features but for some reason we do it for a while and then slide back into the habit of talking about me and not you. Write it down- its not about me its about you. Examine your marketing materials, look at your web site, review your conversations with clients and prospects. Increase your real estate marketing success by constantly talking in terms of the other guy.

When both of my sons were in grade school they each decided that they wanted to run for student council. Neither one was extremely popular-must be genetic. They asked me for help with their speeches. Each one got basically the same speech- you guessed it  "Its not about me, its about you." Both not overly popular kids were elected.

There is more to the story than the proud father starting his family on the way to starting a political dynasty. The year after being elected neither one asked for help. Election results the next year saw neither being re-elected. Moral of the story- If you want to consistently get results in your real estate marketing, focusing on the benefits for the other guy has to be ingrained in your brain.