Fresh Relevant Copy For Real Estate Websites

A good real estate web site should be enticing to visitors, giving them things that they are interested in. Your site should establish you as an expert in the area you work in. Visitors and search engines are always looking for new, relevant information.

Agents are usually at a loss as to what to add to their site after it is built. The solution is simple if you think in terms of what buyers and sellers want. Visitors want listings first. That is a given, at least I hope it is.

So what else could visitors want? How many times have people asked you how is the market? It sounds to me if you could tell your visitors how the market is; you might be on to something.

How can you simply tell visitors the state of the market? Pick an area, a type of property, a city, a county or several of any of the above and compare MLS statistics of sales, listings, market times, percentage of sale price to asking price between this year and last year. Using the statistics available in the MLS covering Chicago the data gathering takes about 10 minutes.

Put your own interpretation with the data, a disclaimer and you have information that buyers and sellers are interested in. You establish yourself as someone who knows what is going on. Finally you have fresh information for your real estate web site that you can update as often as you want. (I would suggest changing monthly or at a minimum every 2 months but don’t let your data get too far out of date.)

There is one more way to use your state of the market reports. Save your old reports when you update each month. Use the reports to show the history of your market over time. You now have 2 different ways to use that data and have fresh information. The information that you gather each month is valuable as part of your listing presentation too.