The New President and Real Estate

Preface: This newsletter was written for January but due to what I am calling a “glitch” it is coming out a month late. Hopefully, minus a month, it is almost as relevant in February as it would have been in January.

It is a new year and a great time to think about getting things done over the next 12 months. I have to admit a lot of my thinking lately has been focused on the new president and what he is all about. I’m going to share with you, in his spirit of working together, a few presidential qualities or methods that could impact you as a real estate agent.

Mentors- No one can do it all by themselves. Not that you need a “Team of Rivals” but you should find the best people possible to learn from...other agents, managers, clients, seminars, even books!  You may not always agree with everything people say or teach, but there is often a better, easier, faster or more efficient way to do things, you may not have yet discovered.  Look within and outside of your company (political party). Some of your competitors have pretty good ideas and by knowing them there may be some opportunities for new business.

Attitude- There is nothing new in knowing how important your attitude is to achieving success. A great attitude can move mountains (the country). This upcoming year is going to be challenging and not easy for anyone. Confidence in yourself, as the best choice for your customers, cannot be over-emphasized. The public is looking for someone who they believe can do the job. Your advice, recommendations and effort all have to reflect your confidence that what you are doing is the best course of action for your clients.

Plan- 95% of agents let out a collective sigh of “Ugh” when they see the word “Plan.” Let me ask you a question; how would you feel if the president did not have a plan? You have heard about the importance of planning before but these are times where it may be essential to your survival as an agent.

Have a plan you believe will actually work. Emphasis on believe.
Put it in a format that works for you.
Plan to stop doing things that you don’t believe in or are not working.
Have a plan for each customer.
Have someone who cares about you hold you accountable.

Approach the Business from all angles- Look at your marketing on the Internet and in print. Is it tired, outdated, more of the same old stuff? A fresh up-to-date look, covering all the bases can make a difference in getting business (get you elected). Network both inside and outside of the real estate business. Get out of your office and get into situations where you can interact with people.

Being presidential by taking advantage of mentors, having the right attitude, having a plan that you and your customers believe in and approaching the real estate business in a broad-based fresh and interactive way can lead you to “Yes You Can.”

Special for Our Readers- To do our part for the real estate economy, we have developed a 100 question form to help you with your business planning. It is available for download on our website on a special page made just for you. Go to http://www.NextLevelSolutionsForRealEstate.com add / your first name followed by a dot then your last name like this: http://www.NextLevelSolutionsForRealEstate.com/Joe.Smith and you will be taken to a special page where you can read the Coachalizer or download it.

Tech Tip- Facebook Revisited. Last month’s newsletter covered Facebook as a tool for real estate agents. We had a huge response; in fact, it was second only to a newsletter about my Dad after he passed away about 2 years ago. If you want to be where your potential clients are, sign-up for Facebook. If you are already on Facebook, reconnect with past clients and friends. Facebook can be fun prospecting!