Valentine's Day, The Missing IngredientFebruary 6, 2007Issue #8 Valentine's Day is right around the corner again, so I'm thinking it is time to take my current wife of 27 years out to dinner, get her flowers, cards and a nice gift. I want to make sure that everything goes just right. I'm prepared: reservation-check, flowers ordered, cards bought-check, gift purchased and wrapped beautifully-check. Sounds like the perfect evening coming up. So I'm telling you this why? I want you know that I'm the perfect husband? I want you to send your spouse to my spouse coaching program? No... there is one very important ingredient missing! What am I going to wear? All I have to do to ruin the perfect evening is to wear the wrong or dated clothes. If I wear my favorite jeans with the slight fraying and that oh so comfortable flannel shirt, the night is lost! My wife, although she is not the fashion police, expects me to dress nicely for special occasions. Fashion lecture over. What does this have to do with real estate? The whole scenario above could be compared to a listing presentation. The clothes I am talking about are not really the clothes you wear. (Maybe I'll talk about that in another newsletter and I do think they are important.) Your clothes could be compared to your web presence. I'm continually amazed how sellers who could hardly turn on a computer, become computer savvy animals wanting to know why their listing isn't on such and such a site or why there are no pictures of their house. Want to ruin a perfect listing presentation, walk into a seller's house who has been to your web site and they ask you why your wbebsite is so bad. Worse yet they ask you, "where is your web site?" Really bad; they have found your profile and it talks about 2003 or has no information. My question to you is, "Why take a chance on ruining your Valentine's Day by being dressed poorly or going in with nothing on?" My challenge to you, is to be well dressed for your appointments by sprucing up your web presence. How do you do it? Step 1 Make sure you take advantage of every opportunity you have on the web. Update your information. Get rid of your high school picture. Step 2 Get a web site if you don't have one. Step 3 Make the web presence valuable to the visitors. It should NOT be a gigantic advertisement saying how wonderful you are. Step 4 Get help if you can't do it yourself. Note- Pretty isn't as important as good content. Note #2- In getting help, that the high school kid you were thinking about getting to help you, knows nothing about real estate. Step 5 Use your web site as a member of your sales team. Your web site really serves 3 purposes: attract new business; persuade clients who are considering working with you that you are the best person for the job; keep a relationship going with past clients, current clients, and clients of the future. I'm not saying that if your web presence isn't what it should be, that you won't get business. My wife married me despite the bad jeans and flannel shirt. I am saying your odds of success go way up using all the up-to-date tools available and using them the right way. Good luck on Valentine's Day! Monthly Tech Tip There is a new version of Windows out. Two quick tips. Try not to get it right away. Usually when a new version comes out, there are some bugs to be worked out. Let someone else be the guinea pig. Tip 2, when you do buy a new computer make sure it has the new Windows operating system, Vista, on it, just wait a little while if you can. |
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