Do You Have A Plan For Your Real Estate Marketing?

You should have a plan-period, end of story. Over the years as a manager, when I would talk about plans or planning, people's eyes would glaze over, the cat ate my homework excuses would come out and missing agent syndrome would rear its ugly head. Real estate agents (the vast majority anyway) are plan phobic.

Do you want a couple of good reason to have a plan? Reason number one-if you don't have a plan you are leaving money on the proverbial table. By not examining where you've been, what you've done, what you need to do and how to do it, you are making the cardinal real estate marketing mistake of missing opportunities.

Reason number two to have a real estate marketing plan-time. You are wasting time not focusing on the most important things at all times. You are doing things you don't have to.

Are there successful real estate agents who don't have a plan?-absolutely. If you could make more money in less time, would you be interested? You wouldn't take a thousand mile driving trip without a map, would you? If you don't have a plan, you are running your business and your precious time on this earth without a map.

A couple of quick pointers about planning. Put it in writing. Why? You feel it. You are more accountable to the plan. You can review it. You can change it, You can compare it time period to time period.

You have to believe in your plan or it is no good. Your plan should be for you. Filling out a form is not planning. If you go through the planning process, your plan has to talk to you.

Finally, the format of the form is not that important. The best format is one that accomplishes what you want to accomplish. As you know or should know as a real estate salesperson, there are different personality types you come in contact with. They respond to different things-there is no one size fits all when it comes to people. Figure out what works best for you and do it. You don't have to do it in one day, just start or get help.