Blogs for Real Estate Agents

I am sold on blogs as a real estate marketing resource for increasing agents business and visibility. However... They take work. My blog has been dormant for awhile. Why? It took work and some time. How am I going to fix my blog problem? A little planning based on past experience should fix it.

What are you trying to accomplish with your blog? Another way to market your listings? Become an area expert? Drive traffic to your web site? Think about it before you start.

What type of subjects could go into your blog?

When are you going to write it? How often? I suggest a minimum of once per week.

How long is each entry going to be- they do not have to be too long- my problem- I have so much to give. It is OK to break an entry into multi parts.

Blog topics:

New listings
Market statistics- once per month, once per quarter
Happenings in your town- the parade, the festival, etc.
Business reviews- restaurants reviews- done by you or your friends, back to school places to shop
Sporting events- What it is like to go to the Cougar's game
Parks in town- where are the playgrounds, tennis courts
Mortgage rate trends- up, down..
Different types of financing- lender can help
Myths- real estate, area...
Brainstorm for other ideas

Blogs can have some amazing results over time if they are done right. Use this entry as a simple guideline and you will be on your way. One last tip, make sure your personality comes through.