Real Estate Experience Is a Good Teacher
April 16, 2009
Volume 3 Issue #7
I woke yesterday morning and I was reminded that it was the
third anniversary of our company, Next Level Solutions.
I am going to tell a story this month. It is rather
long but it explains a lot of things about real estate. If you
can relate to this, chances are you will survive.
Time really flies when you are having fun. I knew from the time
I was 23 that real estate was for me. I was bartending and
saving money to be a teacher when I tipped-off a real estate
broker who was a bar regular that another patron was moving.
The result was a $25 tip. Hey, this real estate seems
like a good deal.
My first client, picked up from the bar, of
course, wanted to see a house in a town I did not know existed.
After getting lost (no cell phones in those days), we finally
found the property. They didn't like it. I was so nervous on
the way out of the property that I backed over a
bicycle in the driveway. $75 later we left the
property and the prospective clients were out of my life.
I was amazed to learn that houses had styles
--until getting into real estate I only knew 2 styles, Big
& Small. Mortgages were also a mystery
--people actually borrowed to buy homes! To this day, I
remember a woman telling me that mortgages over 7% were just
too expensive. She was right. It took only 15 years for the
rates to get below 7% again. Hmmm, think if she had waited
until now.
I caught my first big break in a somewhat
round about way. About 3 years into my real estate career, I
was again showing properties in a town I had never heard of
when the son of my newest customers became ill in the
back seat of my car, a sound like the
scrunch of the bike that I will always
remember. The parents decided the house wasn't for
them but were apologetic as they vacated the car.
Later that evening I got a call (no email in those days) from
the people I had taken out earlier in the day as they were
feeling guilty had and decided to buy the house. Yahoo! (an
expression in those days) I sold one! Doing what I was taught
to do, I called the neighbors to see if they wanted to sell. I
had a great response. It turned out the house was in a
flood plain and had been for sale for 3 years. People
thought if I could sell that house, I could sell anything. Over
the years I had over 30 sales in that
neighborhood.
I changed offices after a while. Actually, I was
fired if you must know, but again it was a good break.
I ended up working for the best office in the area and learned
to sell.
As things will happen, our office had a salesperson
revolution; we were doing really well and wanted more
from management. Who better to be the spokesman than the
youngest salesperson? No blood was shed but within a year,
somehow, I was in management, running an
office in the middle of nowhere with no training and with the
salespeople none of the offices wanted. The highlight of my 4
(seemed like 40) years there was the sales staff
walk-out while I was on my honeymoon, complete with
leaving the office door wide open which I found when I
returned.
With my staff now consisting of one 80 year old semi-full time
salesperson and 1 part time agent, things were bleak.
Good fortune smiled on us and our company was
purchased by a much larger one. The bad news: my office was
closed. The good news: I was made manager of another office,
staffed by salespeople the other offices didn't want and the
old manager as my assistant...make that "sort of" good
news.
Our first month, we had no sales, a new company
record. Rates were very high and financing was tough
to get. (Sounds familiar) Somehow things got better. We became
early adopters of adjustable mortgages and started to make
sales, lots of sales. Within 4 years the office was
number 1 in a whole national franchise of listings
sold per person.
Life was good. Neither good things nor bad things last forever.
Salespeople left, competition grew fierce in a good
market. My office did well, some years better than
others, some more fun than others.
Along the way another trend popped up in real estate
--technology. It was very confusing for someone like
me who went to full serve (old type service in gas stations
where someone actually put the gas in your car for you) because
I wasn't sure how to work the pump. After being the victim of a
public humiliation by our company president for suggesting we
needed help learning how to use technology, I was mad and
decided I would learn on my own.
By some miracle, I learned how to use computers and technology
at an age where it wasn't age appropriate. I now had
the new version of fire.
In the next few years I was obsessed with learning technology.
A few things happed. My company had a merger. I was not
judged worthy to manage the new combined office in my town and
was given a lesser office where the manager was still on the
sales staff --is that déjà vu? Actually this turned
out to be a break as I got to try new things and shed some bad
habits.
Good news, it turned out I was worthy of managing my old
combined office - another salesperson revolt but I didn't have
anything to do with it --honest! Within a year I was
managing both offices simultaneously - technology came in
handy. The new combined office did great and another
manager was found for my second office after a year.
Three years ago, April 15, I decided to start Next Level
Solutions. Timing was good! I still love what I do.
What is the point of this abbreviated (or long-winded)
history of my life?
Hopefully you were entertained.
The market and life has plenty of ups and downs.
Neither ups or downs last forever.
You will get some breaks along the way. The
breaks may not always look like breaks
Stay up with the trends in the business as they present
opportunities.
If you do what you love, it isn't really
work.
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