Add Investors To Your Marketing Mix

As the market has been trending down, rents and interest rates have been edging up in a lot of areas around the country. These conditions a ripe for some prudent investors. This might be a good time to turn some of your real estate marketing efforts toward investors both as sellers and buyers.

A great way to find investors is to look at the tax records. The records are available through some multiple listing services. More and more municipalities and county governments are putting the tax records on line.

Look at current investors as both buyers and sellers. 

As buyers they understand the risks and rewards of investment properties already. Rents may bring better returns than many investments right now. Investors are always looking for bargains and there are plenty of them right now.

As sellers, many investors are nervous about current conditions and might be more likely to sell at a reasonable price since they are not as attached to an investment property at they may be to their home.

Since they usually don't live in the properties they own, they have fewer agents focusing their real estate marketing efforts toward them. Often they take a more business like approach to real estate than the average client. There is a good possibility they have more money than the average buyer.

Investors love market stats. Information about recent sales in the area they own is also very popular with them. If you have recent rent information, they find that useful.

Another way to identify with investors, is to become one yourself. For years, I would bring my records into Vince my tax guy, who after looking at my stock market losses, would tell me to invest into something I knew- real estate. It was great advice. Why not own more real estate? It gives you more credibility with investors as well as with every day buyers and sellers. Owning real estate is good for you. Current market conditions may present unique opportunities to get into real estate.

Fortunes have been made by doing the opposite of what the general public does. Think if you had sold stocks during the last boom. Is this one of those opportunity times to buy real estate?

Put working with investors and owning more real estate into your real estate marketing plan, you won't be sorry.