7 Tips For Great Real Estate Website Results
1- Visit your site
Visiting your site may be obvious but I can't tell you how many
times one of my real estate web site clients has asked me to
add a feature they already had. Visit your site and really get
to know what is there.
2- Test your site
Click on every button to see where it goes, click on every link
to see where it takes you, fill out every form (Your site does
have forms, doesn't it?) as if you were a customer. Make sure
everything works and it that you are taken to places that make
sense.
3- Get enthused
Get excited about your site. Potential customers have lots of
choices in real estate web sites, so get excited and your
visitors might too.
4- Put your web site address on
everything
Business cards, voice mail, answering machines, signs, flyers,
brochures, email signature, sign in sheets even napkins all
should be places where your web address should be found.
5- Visit your competitors sites
You can pick up some great ideas and also some pointers on what
not to do. Warning! Don't blatantly copy but pick up
inspiration and ideas on competing sites.
6- Keep growing your site
Your web site is never done. Search engines look for updated
content and so do visitors. Don't become obsessed but keep
growing.
7- When clients ask you questions, put the answer on
site
Be smart about this, not every question is appropriate. Usually
when you get asked a question once, someone else has the same
or a similar question. It is a great way to keep adding
relevant content to your site.
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