24 Commandments For Real Estate Marketing- Part 3

Actually there are 24 commandments at least but that seemed too many for one article so this is part three. Good agents live by them bad agents try to take the easy path. These commandments are general but apply them to your real estate marketing also. So here are my final 8, in no particular order.

Commandment 1- You are responsible for your own success. It's not your company, it's not the area you work in, it's not the market, it's you. There are successes at the "worst" companies, the "worst" areas and in the "worst" markets. You must see yourself as ultimately responsible.

Commandment 2- Know your product. Keep learning! Learn sales skills, negotiating, your market, technology, how to use statistics , different ways to prospect and anything else about your craft. Your industry is changing, keep up with it.

Commandment 3- Be nice. There are times where you have to be adversarial, but most of the time you will be get better results by being nice. It always amazes me how people will go the extra mile for someone who was nice to them. How often have you had a second or third transaction with an agent or a vendor? Do you remember how they treated you?

Commandment 4- If you keep doing the same things, you will get the same results. Examine your business and your plan. Put something in the mix that will stimulate more prospects, leads and sales.

Commandment 5- Learn something from every encounter. Sometimes failure can be a great teacher, turn it into a learning experience. Evaluate everything you do- phone calls, appointments, presentations and chance encounters. Looking at everything you do as a learning experience can make things a little less scary.

Commandment 6- If you have no appointments, you are unemployed. No matter how you look at real estate, you have to have appointments in order to succeed. Figure out how many appointments you need to reach your goal and make that many appointments.

Commandment 7- Practice, drill and rehearse. Spend time practicing what you are going to say, how you are going to say it and when. Use scripts, concepts or props-whatever you want to call them. Successful people know what they are going to say when questions or objections come up.

Commandment 8- If it is to be, it is up to me. Take charge of your career. Get help if you need it. Do everything possible to be the best real estate you, that you can be.

This ends my list of 24 commandments. None of them are particularly hard or complex. All of them involve common sense. Use them as your guide for real estate success and use them when you put together your real estate marketing plan. For a more in depth look at the issues see 7 Secrets for Guaranteed Real Estate Success.