24 Commandments For Real Estate marketing- Part 1

Actually there are 24 commandments at least but that seemed too many for one article. Over the years I collected little phrases and when I compared these phrases to successful real estate agents behavior, there was a pretty good correlation. These commandments are general but apply them to your real estate marketing also. So here they are in no particular order.

Commandment 1- You be you. Don't try to be anyone other than yourself. There are thousands of different personalities and styles that work in real estate. Spend your time doing what you do best.

Commandment 2- Figure out why people like you. This is closely related to number 1 but takes a little more introspection. Figure out why people are drawn to you. Put yourself in situations where those people are.

Commandment 3- Wear the other guys shoes. If you can put buyers in the sellers situation and visa versa often times you can avoid ridiculous offers, keep negotiations alive and get along better with the people you have to deal with.

Commandment 4- Don't hang with losers. You only have so much time and energy in the day, don't let negative people waste yours. Seek out upbeat, positive, successful people and draw on their energy.

Commandment 5- Have fun. People are drawn to fun people. Have fun doing what you are doing. Make sure you take time away from real estate and do something you really like to do.

Commandment 6- Keep your focus on the result. If you want to succeed, don't let the obstacles get in the way of what you are trying to accomplish for your clients and for you. Keep moving forward. Every transaction has some obstacles to overcome, worry about how to overcome not that they exist.

Commandment 7- Know the other guys job. The most important thing to do is get the job done. (Make the sale.) Every real estate transaction has lots of players. If you have a good idea of what is supposed to be done, by who and when, you are in a good position to head off problems before it is too late. Also you will know when you come in contact with exceptional participants and have them to refer to in the future. This might be a good time to suggest that you develop systems to track transactions.

Commandment 8- Do what everyone else does and you'll end up like everyone else. Most agents don't make it in real estate, so if you totally copy what others do your results with probably be similar but worse since they have a head start. Keep looking for better, more efficient ways to do things that add value to your customers experience.

Study the eight commandments. They are simple yet sometimes we lose our way. Look at everything that leads to real estate success and look at it when you put together your real estate marketing plan.

Part 2 will have 8 more commandments to help you find your way.